Job Title: Senior Manager, Email & SMS Marketing

Location: Franklin, TN or Remote

Reports to: Director of Growth, DTC

At Ancient Nutrition, we have a clear goal: harness history’s most powerful superfoods and provide them in forms that are easy to include in a modern lifestyle. We create industry-leading supplements like collagen, protein, multivitamins, probiotics and more, all designed to transform health and fill nutritional gaps.

But who we are goes beyond supplements. We embrace our responsibility to our planet by leading the revolution of regenerative agriculture. We’re dedicated to forward-thinking methods that foster richer soil, cleaner air, and, ultimately, healthier ingredients.

And we couldn’t do any of that without incredible people.

We are seeking a strategic and hands-on Senior Manager of Email & SMS Marketing to lead marketing across email, SMS, and retention channels for a DTC health and wellness brand. This role owns the strategy, execution, and optimization of customer communications designed to maximize LTV, subscription retention, repeat purchase behavior, and customer engagement.

Reporting into the Director of Growth, the candidate is equally comfortable building strategy and executing campaigns, analyzing performance, and improving operational excellence.

This role manages one internal direct report, external agencies and partners closely with the rest of the DTC team, Creative, CX, Data, and other ecommerce teams.

What You’ll be Doing

Campaign Management & Execution

• Own the lifecycle campaign calendar and communication cadence across email and SMS

• Lead campaign strategy, briefing, QA, deployment, and post-campaign analysis

• Execute hands-on within ESP/SMS platforms as needed

• Partner with Creative and Brand teams to develop compelling, conversion-focused messaging

• Own email/SMS deliverability health and list hygiene best practices

• Ensure compliance with privacy, consent, and messaging regulations

• Improve CRM operational workflows and campaign execution processes

CRM & Lifecycle Strategy

• Own the end-to-end retention marketing strategy across email, SMS, and customer lifecycle channels

• Develop segmentation, personalization, and automation strategies to improve LTV, repeat rate, subscription retention, and customer engagement

• Build and optimize customer journeys across acquisition, onboarding, replenishment, winback, upsell/cross-sell, and loyalty

• Identify opportunities to improve retention metrics, reduce churn, and increase subscription performance

• Manage process and technology improvements for immediate team (Email/SMS)

Testing, Analytics & Optimization

• Develop and manage a testing roadmap across subject lines, offers, segmentation, send timing, creative, and customer journeys

• Analyze campaign and retention performance to uncover actionable insights

• Monitor KPIs including engagement, deliverability, and subscription health

• Deliver regular reporting and strategic recommendations to leadership

Direct Mail (Optional / Preferred)

• Explore and manage direct mail initiatives targeted at existing customers, including subscription retention, reactivation, and VIP/LTV campaigns

What We're Looking For:

• 5–8+ years of experience in CRM, retention, lifecycle, email marketing, or customer marketing within a DTC ecommerce business

• 2+ years of direct ownership of email and SMS channels with demonstrated revenue impact

• Deep hands-on experience with leading ESP and SMS platforms such as Klaviyo, Attentive, Postscript, Iterable, Braze, or similar technologies

• Experience managing subscription or replenishment-based businesses, ideally in health, wellness, supplements, beauty, or consumer packaged goods

• Experience owning lifecycle strategy across key customer journeys, including welcome, onboarding, replenishment, upsell, cross-sell, winback, and loyalty

• Experience managing a marketing calendar and coordinating cross-functional campaign execution

• Previous people management experience

Benefits

Work is about what you do, not where you do it. We are a fully remote company and are able to hire from across the US and Canada. Ancient Nutrition is a laid back, but fast-paced place to be. We work hard because we love what we’re building. No one breathes down your neck. We hire great people who don't need to be micromanaged.

We offer health insurance benefits, basic life insurance and access to affordable vision, dental and disability insurance. Unlimited Paid Time Off is a given for salary employees and a generous amount of paid time off accrual for hourly employees, both paid maternity and paternity leave are offered.

We are passionate about living healthy lives and offer free Ancient Nutrition products.

If you feel this role is meant for you, write us a killer cover letter telling us why you are the best fit, and why you want to work with us! We really do read them!