VP of Communications and Content



Marketing & Communications
United States
Posted on Tuesday, May 23, 2023
About Attentive:
Attentive® is the leader in conversational commerce, reinventing business to consumer communication. Our SMS-first software platform helps everyone from entrepreneurs to enterprises strengthen relationships with their consumers in a new way. Through two-way, real-time, personalized communications, we drive billions in e-commerce revenue and over 8,000 leading brands like CB2, Urban Outfitters, Crocs, Jack in the Box, and Coach rely on Attentive to deliver powerful commerce experiences.
Attentive’s growth has been recognized by Deloitte’s Fast 500, Linkedin’s Top Startups and Forbes Cloud 100 all thanks to the hard work from our global employees!
Who we are
Our marketing department consists of 40+ people spreading across partner marketing, growth marketing, customer marketing, marketing operations, content and communications. We’re looking for a VP of Comms and Content to set the strategy and oversee the execution of our content, internal communications, PR, & analyst relations. You will create and execute internal and external marketing communications and drive comprehensive communications strategies to engage internal and external stakeholders. You will also orchestrate all of our content programs to build both awareness and demand for Attentive’s products.

Why Attentive needs you

  • Communications:
  • -Oversee global corporate communications, including public and analyst relations; executive communications and thought leadership
    -Execute on a proactive analyst relations strategy to strengthen our visibility and market positioning with leading technology analysts
    -Deliver drumbeat of internal communications - eg. monthly all-hands, slack and email updates
  • Content:
  • -Oversee global content strategy from top of funnel thought leadership to demand gen, offer based content.
    -Work with Product Marketing to develop a steady cadence of customer success stories and case studies.
    -Work with Campaigns team to develop distribution strategy for content that will maximize site traffic and conversion to pipeline.
  • Partner to the Business:
  • -Be a strategic advisor to executive management––supporting external speaking and media opportunities, as well as providing internal communications guidance.
    -Create a diverse, high performance team environment that inspires pride, retains and motivates employees, and attracts new top talent

About you

  • 12yrs+ in communications with experience in B2B SaaS
  • Proven track record for developing B2B communications strategies that deliver business results
  • Exceptional written and verbal communication skills
  • Experience establishing cross functional, collaborative relationships with executives across the business.
  • Creative thinker, problem solver and able to identify long-term opportunities and trends.
  • Experience managing external agencies is a plus.
  • Bachelor’s degree in Marketing, Business or related field.
You'll get competitive perks and benefits from health & wellness to equity, to help you bring your best self to work.
For US based applicants:
-The standard base salary range for this position is $237,000 - $325,000
-This position is eligible for equity in the form of RSUs
Attentive Company Values
Default to Action - Speed is our best offense and defense
Never Settle - Continuously raise the bar for yourself and your teammates
Hard Work Solves Big Problems - Success requires grit and resilience
Be Attentive - Work together as a team to drive greatness for our company and our customers
Learn more about AWAKE, Attentive’s collective of employee resource groups.
If you do not meet all the requirements listed here, we still encourage you to apply! No job description is perfect, and we may also have another opportunity that closely matches your skills and experience.
At Attentive, we know that our Company's strength lies in the diversity of our employees. Attentive is an Equal Opportunity Employer and we welcome applicants from all backgrounds. Our policy is to provide equal employment opportunities for all employees, applicants and covered individuals regardless of protected characteristics. We prioritize and maintain a fair, inclusive and equitable workplace free from discrimination, harassment, and retaliation.