Bobbie

hibobbie.com

Bobbie is a direct-to-consumer baby formula company that offers a subscription service for parents across the US. Founded by mothers, Bobbie provides organic infant formulas that meet both European and US standards, using premium ingredients without fillers or allergens. The company has rapidly gained traction, becoming the fastest-growing infant formula brand in the US since the 1980s, with a commitment to supporting parents in their feeding choices. Bobbie's unique selling proposition lies in its clean ingredient profile and community-focused approach, which includes initiatives like Bobbie for Change, advocating for parents' rights and better workplace policies.