Bobbie is a baby formula delivery startup that sells direct-to-consumer and offers a subscription service to parents across the US. It exists to build a parenting culture of confidence, not a comparison, where every parent is supported in the feeding choice that is right for them and their baby. Bobbie's formulation complies with all FDA regulations, is created with pasture-raised milk from Organic Valley farms, and is the only infant formula to receive the Clean Label Project's Purity Award as well as Pesticide Free Certification.

Marketing & Communications

Software Engineering

People & HR

Sales & Business Development

Operations

Quality Assurance

San Francisco, CA, USA

Bobbie

VMG works intimately with founders and leaders of branded consumer product companies, providing the resources and guidance needed to propel them to their next level of growth and value. Beyond capital, our value-added investment philosophy commits our deep experience, strategic guidance and passionate focus to help our partners accelerate growth, brand awareness and achieve their own definition of success. VMG has worked closely and successfully with brands such as Babyganics, Bare Snacks, Health Warrior, Justin's, KIND Healthy Snacks, Mighty Leaf Tea, Natural Balance Pet Foods, Perfect Bar, Pirate's Booty, Pretzel Crisps, Vega, Vermont Smoke & Cure, and Waggin' Train Pet Treats. The VMG team is excited to partner with the next generation of innovative, consumer product entrepreneurs, helping them to fully realize their founding vision and the full potential of their brands.

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