Growth Marketing Lead
Claim
Why You Should Join Claim
You should join Claim for the people.
We aspire to build the best team of the 2020s. Just like PayPal in the 90s, Google in the 00s, and Stripe in the 10s, we want to be known as "a place where it's good to be from." If you join us, we promise to be the best place to grow your career — with the best people you've ever worked with.
There's a reason this section is at the top: it's the most important to us. If it's the most important to you too, we hope you'll keep reading.
What We're Building
Claim is the most valuable way to experience the world around you.
Claim is a category-creating social commerce app. The platform pays consumers cash-back to eat and shop while matching brands with loyal customers.
Every week on the app during The Drop, Claim combines real-time purchase data and AI to Drop cash-back rewards (Claims) to our Gen Z user base, paying them back to visit QSRs, restaurants, coffee shops, and other brands they’ll love.
Claim transforms customer acquisition and retention for partner brands by offering a risk-free reward to acquire customers and bring them back until they’ve built a habit - guaranteeing ROI.
Consumers experience the magic of receiving cash back when they swipe their cards at partner brands like Sweetgreen, Blank Street, Levain, and more.
The platform’s unique pay-per-acquisition model offers marketers a risk-free growth channel with reliable results and real-world engagement.
On Claim, brands replace ads with rewards to win the hearts and wallets of the next generation.
This frictionless experience is the core of what makes Claim successful, so if you decide to interview, we’ll add you to the app so you can try it for yourself.
How Our Business Model Works
We charge brands when customers convert on their offers.
Today, marketers face significant challenges. Claim simplifies their path to acquiring loyal customers.
For marketers at restaurants and quick-service brands, reliably acquiring new customers is incredibly tough. Traditionally, they rely heavily on platforms like Meta, Google, or TikTok - channels that often leave them uncertain about true ad effectiveness and provide minimal control over acquisition costs for quality customers or "regulars". Marketers frequently express a strong desire to better understand and control store traffic while shifting spend away from these costly, opaque channels.
Claim addresses these exact pain points directly.
When users securely link their credit cards through Plaid, we gain insights into their purchase behaviors, including brands they love and those they haven't yet discovered. Leveraging this rich data, Claim matches brands to verified net-new customers poised to become regulars.
Brands using Claim can precisely set their cost-per-acquisition (CPA) for a consumer's first few purchases upfront by selecting their reward values and only pay Claim when they successfully acquire or retain a new customer. This pay-for-performance approach makes Claim more reliable, transparent, and cost-effective than traditional advertising platforms.
Simply put, Claim repurposes the majority of ad budgets directly into cash-back rewards for high-potential new customers, with Claim earning a small take rate on each purchase. It's a win-win scenario for everyone involved (except traditional ad platforms).
We are early on our journey to becoming a leading global rewards platform but we have paid our users millions of dollars to eat and shop, raised $20M from leading investors, and have partnered with some of the world's top brands, including Sweetgreen, Shake Shack, Blank Street Coffee, Gong Cha, Van Leeuwen, Levain, [solidcore], and many others. Our rapid adoption is a testament to marketers recognizing Claim’s tangible, immediate value in building a base of loyal, repeat customers.
Our Team
We think culture and values matter (a lot), so we recommend reading our culture doc.
We’re a close-knit team that’s ready to change consumer internet. The best way to learn about us is by reading our culture doc — we wrote this document together, and we’ve updated it as the company has grown. If the values resonate, you’ll likely enjoy working with our team.
We're fortunate to be backed by world-leading investors:
Who You Are
You’re a sharp, creative, and analytical growth marketer who knows how to drive real, scalable user acquisition. You’ve managed paid campaigns from start to finish—setting strategy, launching ads, and analyzing performance. You pay close attention to how creative impacts cost, how targeting aligns with user intent, and how campaigns lead to meaningful acquisition and retention. You like moving fast, testing constantly, and using data to guide decisions. You’re excited to own performance marketing and help shape the future of growth at a high-velocity consumer startup.
Team Mindset & Mission Orientation
You thrive in collaborative environments and love being part of a mission-driven team. At Claim, you’ll work closely with a cross-functional team to help more people save money while discovering the world around them. If you're excited about reimagining how people discover and connect with their favorite local brands—keep reading.
Curiosity
You’re always running experiments, studying performance, and testing new ideas. You believe “set-it-and-forget-it” has no place in growth, and your curiosity keeps you on the edge of what’s possible—whether it’s a new ad format, an AI tool, or a better way to tell a story in 10 seconds.
Ownership
You take full ownership of your campaigns, your dashboards, and your goals. You’re comfortable building from scratch, iterating based on performance data, and delivering outcomes. You ask questions, solve problems, and always find a way forward.
Adaptability
You can switch gears fast, manage multiple experiments at once, and prioritize what's most impactful. When performance dips or goals shift, you don’t panic—you pivot, adapt, and get better.
Willingness to Grow
You’re not just looking for a job—you’re looking for a challenge. The right candidate in this role will have opportunities to take on more ownership across markets, channels, and even build out new growth functions and teams as we scale.
What Skills You Bring
2-4 years of experience running performance marketing campaigns for consumer products—ideally within a startup, marketplace, or mobile-first platform. You’re skilled in launching and optimizing paid campaigns, managing budgets, and using experimentation and analytics to drive measurable user growth. You're comfortable working across teams, sourcing creative, and making data-informed decisions to improve acquisition and retention.
Requirements
2–4 years of experience running performance marketing campaigns, ideally for a consumer app or marketplace.
Hands-on experience with Meta Ads Manager, Google Ads, and/or Apple Search Ads.
Strong analytics mindset — you know how to interpret data, extract insights, and use dashboards to drive better decisions.
Familiarity with tools like Mode, Looker, Tableau, or Amplitude. CapCut a bonus in a pinch.
Creative fluency — you can collaborate closely with designers and content creators, and you know how to identify what’s working (and what’s not).
Strong communication and cross-functional skills, with a track record of working across teams to hit shared goals.
Comfort with ambiguity and a scrappy, test-and-learn environment where we build as we go.
Experience working at an early-stage startup or on a small, high-ownership team.
Nice to Haves
Experience in adjacent growth functions (e.g., influencer marketing, SEO, lifecycle, referral).
Familiarity with AI tools to support creative development or performance workflows.
You’ve built or improved reporting systems, growth dashboards, or campaign tracking models.
Proficiency in SQL for basic data exploration and analysis.
Location
We love the energy that comes from building in-person together, so we’re prioritizing hiring in New York City to work alongside our NYC-based team, including Claim’s Head of Growth.
We will work together ~3 days per week. Of course, we recognize that life can be unpredictable, so we’re flexible about working from home when needed.
One More Thing
We realize the confidence gap and imposter syndrome might discourage amazing candidates from applying. Every job description is a wish list, so please reach out if this role really excites you.
What You'll Do
You’ll play a key role in driving forward Claim’s paid performance and growth analytics—managing day-to-day execution and collaborating across teams to help scale user acquisition. You’ll move quickly, test constantly, and turn insights into results.
Manage and optimize Meta campaigns day-to-day, ensuring efficient pacing, targeting, and performance tracking.
Run high-velocity experiments to test new creative, targeting, and messaging—scaling what works and cutting what doesn’t.
Manage growth reporting and analytics, establishing KPIs, building dashboards, and turning performance data into strategic insights.
Collaborate with growth and product teams to execute on acquisition initiatives rooted in testing, automation, and emerging tools.
Source and manage content creators or freelancers to produce assets that support campaign goals—briefing, reviewing, and delivering content optimized for paid channels.
Develop and implement creative testing plans, identifying high-performing content and iterating based on data.
Continuously track new trends and tools, bringing fresh thinking and emerging tactics into our performance playbook.
Keep a pulse on cultural and platform trends, surfacing creative ideas, formats, and tactics that resonate with Gen Z and fuel growth on social-first channels.
How We Interview
We interview fast because we value your time.
Initial Screen (25 min) – A quick intro call to learn more about you, your background, and what you're looking for next.
Second Screens (30 min each) – You’ll meet with the hiring manager and other team members you’d work closely with. These conversations focus on how you approach growth, collaboration, and execution.
Take-Home Assignment (2–3 hours) – A short, practical exercise that reflects the kind of work you’ll do in this role.
Presentation & Experience Interview (1 hour) – You’ll present your assignment and discuss past experience, how you’ve tackled challenges, and how you’d approach growth at Claim.
References – If we’re close to an offer, we’ll request 2–3 references from people you’ve worked with directly.
Decision – We move fast and aim to be transparent throughout the process.
How We Compensate
We compensate well because we want to work with great people.
Salary: The anticipated salary range for this role is $80,000 - $120,000. Within the range, individual pay is determined by several factors including job-related skills, experience, and relevant education or training.
Equity: We want each teammate to feel and act like an owner, so we offer competitive equity packages to all employees.
Health Insurance: Claim offers high-quality plans for medical, dental, and vision insurance.
Retirement Matching: We offer 401k match to make sure we can help you reach your retirement goals.
Three Weeks of Vacation: Startups can be intense and we all need to recharge, so we allow for up to 15 days of vacation during the calendar year.