Title: Senior Manager, Acquisition & Paid Media
Department: Growth Marketing
People Manager: Director, Growth
FLSA Status: Exempt / Full-Time Salaried
Location: Remote (Approved Locations Below)

Who We Are: Founded by two sisters – a dentist and an artist – COCOLAB welcomes you to a whole new oral wellness world. Where joy crashes routine through delightfully dentist-designed, high-performance products that work, rebuild, and nurture. We are the fun oral innovators. The floss-wielding, bacteria-busting, oral wellness makers of tomorrow. No plaque stands a chance, and our designs are anything but dull. We are iconic. Because your smile is iconic. We are COCOLAB.

Our workforce is fully remote, and we’re committed to building a high-performing team that comes together to advance our mission. We’re bringing together talent to deliver your daily hit of dental dopamine in the following states: AZ, CA, CT, IN, KY, MA, MI, MN, MT, NV, NJ, NY, PA, RI, SC, TN, TX, WA, WI

The Role: We’re looking for a data-driven, results-focused Senior Manager, Acquisition & Paid Media to own our paid growth channels across Facebook/Instagram, TikTok, Google Search, YouTube, Amazon Ads, and more. You’ll plan, launch, and optimize campaigns that drive new customer acquisition across DTC, Amazon, retail, and professional channels—while making sure every dollar spent works harder than the last. You’ll lead acquisition strategy, manage budgets across multiple channels, guide external agency partners, drive results through hands-on campaign management and own channel execution.

What You’ll Do

• Run the show for paid media campaigns across Meta, Google, Bing and emerging platforms; work closely with our Amazon agency.
• Build and optimize campaigns to hit CAC, ROAS, and LTV targets.
• Own annual and monthly acquisition strategy and budget allocation across channels.
• Lead relationships with paid media agencies, ensuring accountability and top performance.
• Identify and prioritize new growth opportunities, from emerging channels to advanced targeting tactics.
• Work closely with Creative Team to develop ad assets that convert.
• Test, learn, and scale what works—quickly learning and pivoting to optimize our spend.
• Report on performance, pulling clear insights and next steps from the data.
• Collaborate cross-functionally with our Brand, Retail, Sales & Supply Chain teams to meet our goals.
  
  

What You’ll Bring:

• 6+ years experience in acquisition marketing with a track record of scaling spend efficiently.
• Proven success leading acquisition strategy across multiple channels and audiences.
• Experience managing budgets over $5M+ annually.
• Comfortable managing acquisition budgets and forecasting performance.
• Proficiency in Looker (or similar BI tools) and ability to build dashboards from scratch.
• Agency or vendor management experience.
• Expertise in leading through influence to advance cross-functional priorities.

What We Offer:

• Competitive Salary: Salary Range up to $140,000 + bonus eligibility
• Remote-First: We take pride in staying connected, no matter the distance, while delivering high performance and getting results.
• Health, Dental, & Vision Insurance: PPO Plans that give you in and out of network coverage to meet you where you are seeking care
• FSA: Eligible Health Expense & Dependent Care
• Unlimited PTO & Sick Time: No waiting period and we actually want you to use it! The average Cocolab team member took between 2.5 weeks last year
• 12 Paid Company Holidays: We close up shop for Federal Holidays each year + some time at the end of the year
• Fully Paid Parental Leave: Up to 12 Weeks paid at 100% after 1 year of employment
• Guideline 401k: Starting saving for retirement after 30 days in your role
• New Hire Tech Budget: Choose the best work device for you and we’ll cover the cost Wellness Reimbursement: $50 a month for you to take care of you
• Product Discounts: Keep yourself stocked with our award winning products

Cocolab is an Equal Opportunity Employer and seeks to provide a workplace where all employees feel supported and respected.We are committed to fostering a diverse, inclusive, and accessible workplace. Cocolab does not discriminate on the basis of race, color, religion, gender, gender identity or expression, sexual orientation, national origin, age, disability, genetic information, marital status, pregnancy status, citizenship status, or any other characteristic protected by federal, state, or local laws. We encourage applicants from all backgrounds to apply.

In accordance with applicable law, Cocolab will provide reasonable accommodations for qualified individuals with disabilities. If you require assistance or a reasonable accommodation due to a disability, please contact us directly at help@cocolab.com.