Austin, TX, USA

Mission: transform people
purpose: enrich the live of others through the power of well-being
vision: be the best place to work and workout
values: work hard. Have fun. Make history. Undefeated tribe accolades
• 2023 inc. 5000 - america's fastest-growing private companies
• 2022 and 2023 inc. 5000 regional southwest - america's fastest-growing private companies
• 2022 franchisee of the year
• 2022 highest average club member count


crunch is a gym that believes in making serious exercise fun by fusing fitness and entertainment and pioneering a philosophy of #nojudgments. Some may call it a tagline, but for us, it’s a way of life. It’s our monday-thru-every-day mantra. An unfiltered philosophy that drives us to create a community and a gym for all. No judgments means room for everyone, regardless of shape, size, age, race, gender or fitness level. No matter your workout of choice, we want you to feel good while reaching your goals.

West University, Austin, TX, USA

Crunch Fitness - Undefeated Tribe

Managing Partner in Training

VMG works intimately with founders and leaders of branded consumer product companies, providing the resources and guidance needed to propel them to their next level of growth and value. Beyond capital, our value-added investment philosophy commits our deep experience, strategic guidance and passionate focus to help our partners accelerate growth, brand awareness and achieve their own definition of success. VMG has worked closely and successfully with brands such as Babyganics, Bare Snacks, Health Warrior, Justin's, KIND Healthy Snacks, Mighty Leaf Tea, Natural Balance Pet Foods, Perfect Bar, Pirate's Booty, Pretzel Crisps, Vega, Vermont Smoke & Cure, and Waggin' Train Pet Treats. The VMG team is excited to partner with the next generation of innovative, consumer product entrepreneurs, helping them to fully realize their founding vision and the full potential of their brands.

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Managing Partner in Training