Marketing Specialist

Hey Rowan

Hey Rowan

Marketing & Communications
New York, NY, USA
Posted on Friday, April 19, 2024
Rowan has completely reimagined the ear piercing experience and revolutionized the traditional mall-based model. All our piercings are performed exclusively by licensed Nurses. All of Rowan's products are hypoallergenic. Our priority is to offer a fun, celebratory, and safe piercing experience for everyone. When we say piercing for all, we mean it. Everybody is invited to this ear party!
Rowan’s Marketing Specialist, reporting to the Director of Retail Marketing, will play a pivotal role in crafting and executing innovative marketing strategies to enhance brand awareness, attract new customers, foster loyalty, and drive revenue. They will collaborate with internal and external teams to develop and optimize marketing initiatives across various channels. Additionally, the Marketing Specialist will contribute to the ongoing development of Rowan's brand identity and ensure alignment across all departments and touchpoints.

What you'll do:

  • Support Director of Marketing with implementing innovative marketing strategies to build brand love, win new customers, harness long-term loyalty, and drive revenue
  • Partner with internal and external teams on the development, management, and optimization of all marketing and growth strategies across channels such as influencer, direct mail, OOH & more
  • Refine and execute repeatable, trackable processes for new studio and product launches and campaigns
  • Be a key voice in the ongoing development of Rowan’s brand POV, translating it into mission-driven work that drives brand love and advocacy and drives press and social virality
  • Track and share KPI’s and compare to company set goals. Produce regular recaps and campaign reports on all marketing campaigns and initiate corrective actions where necessary
  • Assist with event planning, building ROS and tracking budgets
  • Identify relevant brand partnerships that drive buzz, capture new customers, and delight current ones
  • Assist with influencer marketing, sourcing lists, conducting outreach, scheduling appointments, and executing mailers
  • Be a steward of the brand internally and externally, ensuring all channels and departments are working toward the same brand vision and Rowan’s personality comes to life in everything we do
  • Leverage customer data and trends to drive iterative strategy as the brand grows
  • Collect & report market information related to consumer insights and competitors
  • Monitor and track budgets and financials related to marketing campaigns and overall business health
  • Travel to local studios at least 1x per month (excluding Larchmont)
  • Travel to studios outside NY DMA at least 1x per month
  • Develop and maintain customer acquisition strategies to drive customers into both new and existing studios; tracking and reporting on each program with clear KPIs.

What you bring to the table:

  • Bachelor's degree in Marketing, Business Administration, or a related field; MBA or additional certifications are a plus.
  • Minimum 3 years’ experience in marketing roles, preferably within the consumer goods or lifestyle industry.
  • Strong understanding of marketing principles, including brand positioning, audience segmentation, and campaign management.
  • Demonstrated ability to develop and implement creative marketing strategies that drive measurable results.
  • Excellent project management skills, with the ability to prioritize tasks and meet deadlines in a fast-paced environment.
  • Proficiency in analyzing market data and consumer insights to inform marketing strategies.
  • Effective communication and interpersonal skills, with the ability to collaborate cross-functionally and build relationships with external partners.
  • Familiarity with digital marketing channels and tools, including social media, influencer marketing, and email campaigns.
  • Willingness to travel to local and out-of-market studios as needed.

Full-time Benefits & Perks:

  • Medical/Dental/Vision Health Plans
  • Long-term Disability
  • Life Insurance
  • 401k and Roth IRA Plans
  • Paid Parental Leave
  • Open PTO policy
  • Employee discounts on our amazing products!
About Us: Rowan is an innovative ear-piercing and hypoallergenic jewelry brand that brings safety to the forefront with our team of licensed nurses—and celebration to every guest with our joyful approach to piercings and jewelry. Our brick-and-mortar locations across the US also provide a long-overdue alternative to the standard mall piercing. At Rowan, we believe that every ear piercing is a milestone and it should be celebrated. We believe in “Piercing for All”.
Check us out on the TODAY Show on NBC — How 1 woman is reinventing the ear piercing experience (
Important note: Rowan believes in teamwork, collaboration, and diversity. We know our team is stronger together and we commit to staying true to these values as we grow. In a remote setting, interviewing at Rowan may include phone interviews, virtual “on-site” interviews, and on-the-job mock cases. We are committed to run a thorough process for candidates with whom we identify a potential match, and we will do our best to follow-up with each and every applicant! If you’re on the fence, just give it a try! We are an equal opportunity employer and we encourage everyone to apply!