Boulevard is an innovative client experience platform designed for appointment-based self-care businesses, including salons, spas, and medspas. Founded in 2016, Boulevard offers a comprehensive solution that integrates scheduling, business management, automated marketing, and payment processing into one user-friendly platform. The company differentiates itself by focusing on the unique needs of the self-care industry, which has been traditionally underserved by technology. With over 30,000 active professionals using its services, Boulevard is positioned as a leader in enhancing client experiences and operational efficiency for self-care businesses of all sizes, from single-location entrepreneurs to large enterprises.

Marketing & Communications

Software Engineering

Other Engineering

Product

Sales & Business Development

Operations

Data Science

Customer Service

Los Angeles, CA, USA

Outpost Estates, Los Angeles, CA, USA

Boulevard

VMG works intimately with founders and leaders of branded consumer product companies, providing the resources and guidance needed to propel them to their next level of growth and value. Beyond capital, our value-added investment philosophy commits our deep experience, strategic guidance and passionate focus to help our partners accelerate growth, brand awareness and achieve their own definition of success. VMG has worked closely and successfully with brands such as Babyganics, Bare Snacks, Health Warrior, Justin's, KIND Healthy Snacks, Mighty Leaf Tea, Natural Balance Pet Foods, Perfect Bar, Pirate's Booty, Pretzel Crisps, Vega, Vermont Smoke & Cure, and Waggin' Train Pet Treats. The VMG team is excited to partner with the next generation of innovative, consumer product entrepreneurs, helping them to fully realize their founding vision and the full potential of their brands.

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