Senior Manager, Retail Marketing
Kosas
The Future of Beauty Is Here. And It's Thrilling. We're looking for innovative thinkers and rebellious spirits to join our team.
The Senior Manager, Retail Marketing will be responsible for partnering closely with sales and cross-functional teams to lead retail marketing programs that are fully integrated with the brand’s 360 marketing strategies in North America.
How You’ll Contribute
Retail Marketing
- Ideate and execute strong trade marketing strategies specific to retailer needs with a focus on Sephora North America that maximize business results, profit targets and grow brand awareness.
- Leverage retailer insights to drive growth and share specific to each sales channel (US, Canada, Kohls).
- Responsible for providing all retail partners with timely information on all calendarized programs.
- Accountable for on-time, on-budget planning & execution of all components of the approved strategy and integrated brand plans that drive to retail.
- Own retailer toolkits for all key launches and core activation; work with internal creative and brand marketing teams to brief and partner on execution of assets.
- Own full retail marketing programming and develop comprehensive understanding of all key channel levers, inclusive of retailer .com, animations, marketing events, digital marketing, social media and COOP. Advocate for and negotiate brand/product placement opportunities
- Make recommendations on assortment in-store and online based on performance metrics and competitive environment. Identify portfolio opportunities and proactively manage edits/discontinuations with product marketing
- Partner with product marketing to brief sampling & promotional product development. Manage retail feedback/approval
- Collect & analyze reports and recommend actions
- Develop and manage execution of sampling program: understand different sampling opportunities and placement, negotiate accompanying marketing levers, ensure execution and recap performance
- Oversee preparation and deliver presentations for sales and retailer meetings as needed and drive ongoing touch base agendas.
- Maintain internal and retailer-facing Marketing calendars, own communication of marketing programs to all key stakeholders. Align all Kosas sales channels on execution plans to ensure complementary activity with minimal cannibalization of efforts.
- Share out key competitive activity and insights
Visual Merchandising
- Manage all visual merchandising needs for North America - homebay and secondary placements - from brief through execution to ensure best in class presentation of the brand. Act as primary liaison with internal creative team and retailer merchants/VM teams. Ensure ongoing alignment with sales and education, with key attentiveness to field feedback
- Proactively pitch for secondary merchandising opportunities (beauty on the fly, towers, etc)
Budget Management
- Responsible for the efficient utilization of trade budget to achieve brand/company goals and growth in sales and market share
- Track spending to budget, review and process all invoices, provide ad hoc analysis, assist with reconciliation
- Provide reporting on effectiveness/ROI of spend
Who You Are
- Strong creativity, retail marketing & out-of-the-box thinking skills
- Excellent team player
- Excellent oral and written communication, analytical, and creative skills
- Advanced financial business acumen. An understanding of ROI, financial levers, and ability to analyze impact of resource decisions on operational activities
What You’ll Bring
- Bachelor’s degree
- 7-8 years of related retail marketing experience, including with Sephora North America
- Advanced proficiency with PowerPoint & Excel
What We Offer:
- Company-paid medical benefits
- Flexible spending account options
- 401k with company contribution
- Flexible paid vacation
- 40% off Kosas products
The range of base salary for this full-time position is between $100,000 - $130,000 per year. Please note that the base salary range is a guideline, and individual total compensation will vary based on factors such as experience, skillset, education, and work location.
Kosas is committed to creating an inclusive environment for all employees and proud to provide equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type with regards to race, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity, or any other characteristic protected by federal, state, or local laws.
This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.