Senior Manager of Sales
Solidcore
Sales & Business Development
Arlington, VA, USA
Posted on Aug 11, 2025
We’re looking for a strategic and performance-driven Senior Manager of Sales to lead our 8-person sales team and scale our B2C sales engine across markets. You’ll oversee an inside sales team that communicates directly with clients via phone, email, and SMS to drive conversions and engagement. You’ll also support quota-driven sales efforts during New Studio Openings.
Reporting to the Director of Lifecycle, you will build the next chapter of [solidcore]’s national sales strategy. You’ll partner cross-functionally with Marketing, Studio Operations, Area Managers, and our NSO (New Studio Opening) team to improve studio and digital conversion, implement high-performing workflows, and coach teams to drive client acquisition, upsells, and long-term value.
This is a highly cross-functional and impact-oriented role, perfect for a sales leader who loves blending systems thinking with human performance.
Key Responsibilities:
- Sales Strategy + Execution
- Own and evolve the national sales strategy in partnership with Lifecycle, Field Ops, Marketing, and the NSO team
- Build and maintain sales playbooks, systems, and SOPs that scale across markets
- Lead and develop the sales team’s campaign cadence and monthly priorities based on business needs and performance insights
- Set KPIs by role and market, and hold team accountable to performance targets across lead conversion, trial activation, upsell, and LTV metrics
- Define and deploy sales campaigns aligned to seasonality, market performance, and product focus - including price testing and promotional recommendations
- Ensure excellence in inside sales execution across phone, email, and SMS outreach, using proven scripts and personalized communication strategies to drive conversion
- Collaborate with the NSO team to define sales goals for new studio launches and allocate sales resources accordingly
- Team Leadership + Coaching
- Manage and coach an 8-person sales team, including performance management, growth planning, and team structure as we scale
- Deliver ongoing training and development, including sales skills for studio managers and coaches
- Serve as a partner and educator to Area Managers and Studio Leadership on sales levers and performance diagnosis
- Systems + Optimization
- Build and optimize sales workflows - including automation, lead scoring, segmentation, and routing - in partnership with Marketing, Operations, and Digital Product
- Integrate marketing automation tools to streamline outreach and nurture flows, enhancing conversion efficiency while preserving a high-touch client experience
- Define and measure conversion funnels across digital leads, trial clients, and new memberships
- Partner with Studio Ops and Product to improve CRM utilization, reduce lead time to sale, and improve reactivation workflows
Who You Are:
- 6+ years of experience in sales, with at least 3 years managing high-performing B2C sales teams
- Deep understanding of sales psychology and proven track record building high-converting systems, ideally in a high-growth, multi-unit consumer business
- Health, fitness, or wellness industry experience strongly preferred
- Comfortable setting KPIs, managing dashboards, and diagnosing funnel issues
- Strong coaching and team development skills; you inspire teams to hit ambitious goals
- Proven success partnering cross-functionally with marketing and field leaders
- Experience scaling new locations or markets - bonus if you’ve worked on new store/studio ramp playbooks
- Analytical, empathetic, and systems-oriented - you balance metrics with motivation
- Experience with CRM platforms
- Familiarity with lifecycle marketing and conversion rate optimization (CRO)
Compensation and Benefits:
- Competitive salary, based on performance
- Bonus eligibility based on performance
- Monthly cell phone stipend
- 401k with employer match
- Health, dental, & vision insurance
- Flexible PTO
- Free drop in classes at [solidcore]
- And MORE
[solidcore] is a national boutique fitness company with 100+ studios across the country. Our signature workout is 50 minutes of low-impact, high-intensity strength training: the lights are low and the music is loud. The coach guides the class through a series of slow & controlled movements that are sequenced to work muscles to failure. This class is accessible for all fitness levels and can be amplified or modified to accommodate individual goals. Class is as intense as our reviews suggest, but our instructors go above and beyond to provide a welcoming, supportive, empowering, and challenging experience for all. Please visit our website here to read more about our mission.
[solidcore] is firmly committed to social justice and promoting a culture of diversity, equity, and inclusion. You can click here to find out more about the actions we are taking to promote a more diverse and inclusive space for both our clients and our internal team.
[solidcore] is an equal-opportunity employer that is committed to diversity and inclusion in the workplace. We prohibit discrimination and harassment of any kind based on race, color, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or any other protected characteristic as outlined by federal, state, or local laws. This policy applies to all employment practices within our organization, including hiring, recruiting, promotion, termination, layoff, recall, leave of absence, compensation, benefits, training, and apprenticeship. [solidcore] makes hiring decisions based solely on qualifications, merit, and business needs at the time.