Market Development Representative - PA



Sales & Business Development
Philadelphia, PA, USA
Posted on Wednesday, April 10, 2024

In March 2021, Spindrift announced it’s launching of a delicious, cleaner take on hard seltzer – Spindrift Spiked Sparkling Water. Come join the team and play a critical role as we continue to grow our newest product across the US. The Market Development Representative (MDR) should be based in Philadelphia and willing and able to travel up to 80% of the time throughout Pennsylvania. This role will build the brand through direct account selling, distributor relationships, and in-market distribution, display and sampling execution. The MDR will maximize distribution and be the main point of contact for both on and off premise accounts in the assigned territory. Responsibilities for the role include:

Launch & Manage Spindrift Spiked

  • In-market expectations: 4.5 days per week visiting 60 accounts (on premise, large format, convenience, chain & independent accounts).
  • Sell in displays, new points of distribution, and demos by partnering with distributor reps & DMs.
  • Deliver professional market recap emails to distributor partners weekly.
  • Ensure visibility and quality standards in all accounts.
  • Communicate market and competitive insights to internal team to leverage in-market data and trends.
  • Encompass an entrepreneurial mindset to identify and capitalize on in-market opportunities.
  • Work diligently to become a top-of-mind supplier to increase market share for Spindrift Spiked& Spindrift Sparkling 16oz
  • Align with our distributor network to ensure focus on Spindrift Beverage Co. portfolio at accounts & geographic territory through regular communication, support, and education.
  • Leverage all selling resources to support KPIs at accounts, including programming execution, sampling, POS, etc.
  • Develop and maintain relationship with key account and distributor contacts, to ensure collective success and execute against Spindrift Beverage Co. priorities and goals.

Embrace the Spindrift Company culture

  • Support and contribute to a culture that is consistent with the overall organization and emphasizes the values of the company.
  • Partner with teammates and co-workers on various strategic initiatives throughout the year.
  • Exhibit “Carry the bag” mentality – willingness to do whatever it takes any time and as much as necessary to grow the brand including demos, display selling/building and market blitzes outside of home territory.