Market Development Manager - NorCal



Sales & Business Development
San Francisco, CA, USA
Posted on Saturday, May 25, 2024


In March 2021, Spindrift announced it’s launching of a delicious, cleaner take on hard seltzer – Spindrift Spiked Sparkling Water. Come join the team and play a critical role as we continue to grow our newest product across the US. The Market Development Manager (MDM) should be based in the Bay Area, and willing and able to travel up to 80% of the time throughout the Bay Area. This role will build the brand through direct account selling, key account management, distributor management, and in-market distribution, display and sampling execution. The MDM will maximize distribution and be the main point of contact for both on and off premise accounts in the assigned territory.


Launch & Manage Spindrift Spiked

  • In-market expectations: 4 days per week visiting 50 accounts (on premise, large format, convenience, chain & independent accounts).
  • Sell in displays, new points of distribution, and demos by partnering with distributor reps & DMs.
  • Deliver professional market recap emails to distributor partners weekly.
  • Ensure visibility and quality standards in all accounts.
  • Present in front of large groups (50 - 100 people) for General Sales Meetings & new launches.
  • Directly manage solutions to grow business in assigned territories and increase market share for Spindrift Spiked & Spindrift Sparkling 16oz.
  • Call on small/mid-sized regional Key Account buyers & distributor call points.
  • Align with our distributor network to ensure focus on Spindrift Beverage Co. portfolio at accounts & geographic territory through regular communication, support, education, and training, etc.
  • Leverage all selling resources to support KPIs at accounts, including programming execution, sampling, POS, etc.
  • Collaborate cross functionally with internal departments to ensure alignment to grow our brand and deliver against company priorities.
  • Develop and maintain relationship with key account and distributor contacts, to ensure collective success and execute against Spindrift Beverage Co. priorities and goals.

Embrace the Spindrift Company culture

  • Support and contribute to a culture that is consistent with the overall organization and emphasizes the values of the company
  • Partner with teammates and co-workers on various strategic initiatives throughout the year
  • Exhibit "Carry the bag" mentality - willingness to do whatever it takes any time and as much as necessary to grow the brand including demos, display selling/building and market blitzes outside of home territory