Swell is the flexible, API-first eCommerce platform that empowers brands to build unique online experiences at a fraction of the cost of going custom. 

Build today, and scale tomorrow, with Swell. 

Trusted by over 1,000 users and counting.

Software Engineering

San Francisco, CA, USA

Denver, CO, USA

Swell

VMG works intimately with founders and leaders of branded consumer product companies, providing the resources and guidance needed to propel them to their next level of growth and value. Beyond capital, our value-added investment philosophy commits our deep experience, strategic guidance and passionate focus to help our partners accelerate growth, brand awareness and achieve their own definition of success. VMG has worked closely and successfully with brands such as Babyganics, Bare Snacks, Health Warrior, Justin's, KIND Healthy Snacks, Mighty Leaf Tea, Natural Balance Pet Foods, Perfect Bar, Pirate's Booty, Pretzel Crisps, Vega, Vermont Smoke & Cure, and Waggin' Train Pet Treats. The VMG team is excited to partner with the next generation of innovative, consumer product entrepreneurs, helping them to fully realize their founding vision and the full potential of their brands.

VMG Partners

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