Content Marketing Specialist



Marketing & Communications
la mirada, ca, usa
Posted on Monday, September 25, 2023

About Weee!

Weee! is the largest and fastest-growing ethnic e-grocer in the United States, operating in one of the largest underserved categories in retail with affordable access to exciting ethnic food. By partnering with local suppliers, redesigning the value chain and leveraging social buying, Weee! is reshaping the grocery business entirely. You can read more about us on Business Insider, Reuters and TechCrunch.

Weee! is headquartered in Fremont, CA, and is currently available coast to coast with exceptional growth (5x YoY) across geographies, categories and ethnicities. We have raised $800M+ in funding to date from leading investors including Softbank Vision Funds, DST, Blackstone, Tiger Global, Lightspeed Ventures, Goodwater Capital, XVC and iFly. The opportunity now is to join a rocketship as we prepare for the next stage of growth, and an eventual public listing.

About the role

Weee! is actively seeking a Content Marketing Specialist with proficiency in both Chinese and English to spearhead our marketing efforts. In this role, you will be responsible for strategizing, creating, editing, and disseminating compelling content across multiple platforms, including websites, email, app notifications, WeChat, Facebook, and more. Your objective will be to achieve measurable results that contribute to the growth of our Los Angeles market, driving revenue, acquiring new users, and engaging existing ones.


  • Develop, edit, and publish captivating content and daily promotional campaigns targeting the Los Angeles, San Diego, Las Vegas, and Phoenix regions. This includes crafting app push notifications, email campaigns, and WeChat promotions to attract and retain customers.
  • Collaborate with the merchandising team to select products for promotions and create relevant content that effectively drives sales.
  • Partner with designers to design banners and other promotional materials.
  • Enhance web traffic and brand recognition through online content marketing efforts.
  • Measure and analyze the outcomes of marketing activities.
  • Leverage your creative marketing expertise, with a preference for candidates with a strong writing background.
  • Stay updated on emerging media technologies and marketing trends.


  • Bachelor's Degree in Marketing, Journalism, Advertising, or Mass Media
  • A minimum of 1 year of experience in content marketing, encompassing website content, email marketing, app notifications, and WeChat.
  • Exceptional written, grammatical, and editorial skills in both Chinese and English, with a profound understanding of crafting content tailored to different channels.
  • Quick analytical and problem-solving abilities.
  • Collaborative and team-oriented attitude.
  • Capability to foster strong working relationships with internal colleagues.
  • Bilingual in English and Chinese

Company Benefits:

  • Comprehensive health insurance package, including medical, dental, and vision
  • 401k
  • Annual bonus plan
  • Vacation and holiday time off
  • Monthly mobile stipend
  • Monthly Weee! Points credit
  • Valuable opportunity to grow into your dream role by contributing to a venture-backed startup in a high-growth stage
  • Thoughtful, talented, and supportive coworkers and leadership team

Compensation Range

  • The US base salary range for this full-time position is $64,480-$70,000
  • This role may be eligible to discretionary bonus, incentives and benefits
  • Our salary ranges are determined by role, level, and location

The range displayed on each job posting reflects the minimum and maximum base salary for new hires for the position across all US locations. Within the range, individual pay is determined by multiple factors like job-related skills, experience and work locations. Your recruiter can share more about the specific salary range during the hiring process.

Please note that the compensation details listed in US role postings reflect the base salary only, and do not include any variable compensation elements.