ABOUT THE ROLE

We're looking for an exceptional Content Marketing Specialist who is passionate about
creating and delivering effective campaigns that target the Indian community. In this role,
you will be collaborating with Marketing, Product, and Merchandising teams to develop
best-in-class app pushes, emails, social content, and website collections that drive user
revenue. You will be responsible for owning the Indian Language storefront content strategy
and execution, running weekly, seasonal promotional campaigns, and partnering with
Category Buyers to curate products and create storefront assets that engage the Indian
audience.

To be successful in this role, you must have a deep understanding of the Indian community,
including their food trends and culture. Native proficiency in Hindi is a must, and proficiency
in English is required. You should also have at least 2 years of email and push marketing
experience, as well as graphics design experience with a focus on digital media. Proficiency
with standard design tools like Adobe Photoshop, Figma, Canva, and Excel or Google
Sheets is essential. Additionally, you should possess strong verbal and written
communication skills, be self-motivated, curious, detail-oriented, and able to work well with
a larger team to deliver on campaign goals.

Responsibilities:

● Own the Indian Language storefront content strategy that drives user retention and
sales
● Plan and execute weekly, seasonal, and promotional campaigns end-to-end, from
targeting to reporting and optimization
● Partner with Category Buyers to curate products and create storefront assets that
engage the Indian audience
● Produce banners and generate other creatives for homepage, storefront collections,
email, and social channels using our design automation tools
● Work closely with the central marketing team and the Indian vertical team to identify
and manage Indian audience targeting and segmentation for each campaign
● Analyze and report campaign performance to provide significant findings, learnings,
and actionable insights to leadership and improvements to programs

● Communicate and prioritize tasks on projects with internal stakeholders (product,
data, monetization, merchandising)
● Assist in executing local promotional events and ads campaigns through multiple
channels, such as social media, digital media, traditional media, offline events
● Supporting execution of a broader marketing plan as assigned
● Deliver weekly performance reports to the General Manager

Qualifications:

This role will require be onsite Mon-Fri in Fremont, CA

● Deep understanding of the Indian community, including their food trends and culture
● Native fluency in Indian language; proficiency in English is required
● Excellent Indian language copywriting skills applicable to marketing/advertising
purposes
● Minimum of 2 years of email and push marketing experience
● Graphics design experience with a focus on digital media
● Proficiency with standard design tools like Adobe Photoshop, Figma, Canva, and Excel or Google Sheets
● Bachelor's degree or relevant experience applicable to digital media marketing,
advertising, and communications industry
● Social media content creation and management skills are a plus
● Background in eCommerce or food delivery is a plus
● Strong verbal and written communication skills
● Passion for making delicious, fresh groceries accessible to everyone!

Benefits

• Comprehensive health insurance package, including medical, dental, and vision. PPO/HMO packages
• 401k, 4% company match
• Equity
• Annual bonus plan, bi-annual pay out
• Vacation and holiday time off
• Monthly mobile stipend
• Monthly Weee! Points credits

Compensation Range

• The US base salary range for this full-time position is $64,480 - 70,000
• This role may be eligible to discretionary bonus, incentives and benefits
• Our salary ranges are determined by role, level, and location

The range displayed on each job posting reflects the minimum and maximum base salary for new hires for the position across all US locations. Within the range, individual pay is determined by multiple factors like job-related skills, experience and work locations. Your recruiter can share more about the specific salary range during the hiring process.

Please note that the compensation details listed in US role postings reflect the base salary only, and do not include any variable compensation elements.

For more jobs and to find out more about Weee!, visit our career page: https://about.sayweee.com/careers