Senior Manager, General Merchandise and Health & Beauty Care



Santa Fe Springs, CA, USA
Posted on Sunday, June 9, 2024

About Weee!

Weee! is the largest and fastest-growing ethnic e-grocer in the United States, operating in one of the largest underserved categories in retail with affordable access to exciting ethnic food. By partnering with local suppliers, redesigning the value chain and leveraging social buying, Weee! is reshaping the grocery business entirely. You can read more about us on Business Insider, Reuters and TechCrunch.

Weee! is headquartered in Fremont, CA, and is currently available coast to coast with exceptional growth (5x YoY) across geographies, categories and ethnicities. We have raised $800M+ in funding to date from leading investors including Softbank Vision Funds, DST, Blackstone, Tiger Global, Lightspeed Ventures, Goodwater Capital, XVC and iFly. The opportunity now is to join a rocketship as we prepare for the next stage of growth, and an eventual public listing.

About the Role:

As the Senior Category Manager for General Merchandise and Health & Beauty Care (GM/HBC), you will play a pivotal role in shaping the future of these categories at Weee!. You will lead the strategic direction of the assortment, drive vendor performance, oversee daily operations, and drive growth across various segments. Additionally, you will develop and mentor a team, ensuring the achievement of both short-term and long-term business objectives.


Strategic Category Growth

  • Formulate and execute a comprehensive assortment and growth strategy for the GM/HBC category
  • Establish clear goals and identify growth opportunities across platforms, market segments, and emerging trends
  • Drive the promotion operations to achieve category growth objectives

Team Leadership and Development

  • Build and nurture a high-performing team of category buyers
  • Provide coaching and guidance on vendor management, pricing, and promotions to help the team set and achieve short and long-term goals, and growth milestones
  • Monitor performance metrics to ensure alignment with operations, vendors, and sales target

Assortment Growth and Innovation

  • Lead the category team to expand category presence through strategic business operations, promotions, and pricing.
  • Oversee the GM&HBC taxonomy and assortment planning for both owned and marketplace businesses

Cross-Functional Collaboration

  • Work with cross-functional teams (i.e. Data, Search, Product Ranking, Product Growth, Merchandising, Marketing & Category Owners, etc) on category ranking and display on different ethnic storefronts to provide our customers with a best-in-class customer shopping experience and drive new customer acquisition and retention.
  • Ensure alignment and integration of category strategies with broader company objectives and initiatives.


  • Bachelor’s degree in Business Administration, Marketing, or a related field; MBA preferred
  • 7+ years of experience in category management, merchandising, or a related role, with a focus on GM/HBC
  • Proven experience in leading and developing high-performing teams
  • Strong strategic thinking and analytical skills, with a track record of driving category growth.
  • Excellent communication and presentation skills, with the ability to influence senior stakeholders.
  • Demonstrated ability to collaborate effectively across functions and drive cross-functional projects.
  • Proficiency in using data and analytics to drive business decisions and performance improvements


  • Comprehensive health insurance package, including medical, dental, and vision. PPO/HMO packages
  • 401k, 4% company match
  • Equity and Bonus
  • Vacation and holiday time off
  • Monthly mobile stipend
  • Monthly Weee! Points credits

Compensation Range

  • The US base salary range for this full-time position is $135,000 - $160,000
  • This role may be eligible to discretionary bonus, incentives and benefits
  • Our salary ranges are determined by role, level, and location

The range displayed on each job posting reflects the minimum and maximum base salary for new hires for the position across all US locations. Within the range, individual pay is determined by multiple factors like job-related skills, experience and work locations. Your recruiter can share more about the specific salary range during the hiring process.

Please note that the compensation details listed in US role postings reflect the base salary only, and do not include any variable compensation elements.

For more jobs and to find out more about Weee!, visit our career page: