Marketing Lead UK
Marketing & Communications
London, UK
Tracksuit helps brands prove that brand building is worth it. We give marketing teams the data they need to make smarter decisions, earn internal credibility, and grow more sustainable businesses.
We're scaling fast across the US, UK, New Zealand, and Australia backed by world class investors. We can track brands across markets to help our brand believers prove the power of brand wherever they are. Our team of Trackstars are collaborative, ambitious, and building something that genuinely matters. We live by "high care, high performance" we strive to be the best and look after each other while we do it.
This role
As our Marketing Lead, UK, you'll be responsible for building the Tracksuit brand, generating pipeline, and helping us win the category in the United Kingdom.
You'll leverage global resources and Centres of Excellence across Brand, Growth, Product Marketing, Content and Creative, but this is fundamentally an execution role. We're looking for a prolific individual contributor who is energised by getting their hands dirty identifying opportunities, adapting global programmes, running local campaigns end to end, building partner and community relationships, and creating pipeline. As you prove the model and the market scales, you'll have the scope and runway to build a UK function around you.
You'll be a visible presence for Tracksuit in the UK, working closely with customers, prospects, partners, media, and industry communities to help establish Tracksuit as a credible, differentiated challenger in the brand tracking category.
This role is ideal for someone who combines strategic thinking with a relentless bias for execution. You may have led small teams, or you may be an exceptional up-and-coming marketer ready to step into broader market ownership while still doing a lot of the work yourself.
What success looks like
- Marketing is driving real pipeline and revenue growth in partnership with UK Sales.
- You understand the market deeply and continuously surface new opportunities to accelerate, with a particular focus on mid market.
- You're building awareness and, crucially, carving out a distinct position against established players. UK marketers, agencies, and partners increasingly understand what makes Tracksuit different and better for them than the incumbents they default to today.
- You're cultivating relationships across customers, partners, agencies, and marketing communities, and you're a regular, trusted presence at events, roundtables, and industry conversations in the UK.
- You take global frameworks and campaigns and make them land in the UK, while feeding market insight back to the global teams.
- The UK Sales team sees you as their marketing partner, and global teams see you as their voice of the UK market.
- You've created the systems, playbooks, and operating rhythms to scale. Working through agencies, contractors, and global resources, you've built the case and the groundwork for a UK marketing team as the market grows without needing one from day one.
The UK contributes meaningfully to growth
Tracksuit becomes a credible, differentiated brand in the UK
You're building a network and showing up in the market
Strong alignment between global strategy and local opportunity
The foundations for a scalable UK function are in place
What you'll actually do
- Act as the marketing lead for the United Kingdom, accountable for pipeline generation, brand growth, and market impact in partnership with UK Sales and the CMO.
- Develop and evolve the regional marketing approach for the UK, grounded in global strategy.
- Identify growth opportunities, competitive dynamics, and emerging customer needs in the UK, with a focus on the mid-market.
- Represent the voice of the UK market back to the global team.
- Increase awareness, credibility, and preference for Tracksuit among UK marketers, agencies, and brand leaders.
- Carve out a distinct position against established incumbents, leaning into what makes Tracksuit genuinely different and better for the UK market.
- Represent Tracksuit externally through events, customer engagement, partnerships, media relationships, and industry communities.
- Build relationships with influential marketers, agencies, and ecosystem players, and become a trusted, visible presence for Tracksuit in the UK.
- Take global campaigns and Centres of Excellence output and adapt them to maximise relevance and impact in the UK.
- Run local UK campaigns from idea through execution and measurement, much of it hands on.
- Coordinate across paid, owned, earned, events, partnerships, and sales activation channels, drawing on central resources where it makes sense.
- Drive continuous learning through experimentation, measurement, and optimisation.
- Build and run partner marketing in the UK: turn agencies, platforms, and ecosystem partners into distribution and co-marketing multipliers.
- Develop the UK community footprint through events and programming small, intimate, high trust formats that deepen relationships and generate referrals and influenced pipeline.
- Measure the commercial contribution of partner and community activity so it's understood as a pipeline driver, not a cost centre.
- Work alongside UK Sales, Partnerships, and Customer Success to drive commercial outcomes.
- Align marketing priorities with pipeline goals, key accounts, and expansion opportunities.
- Create strong feedback loops between UK customers, prospects, GTM teams, and the global marketing functions.
- Support major customer moments and strategic growth initiatives in the market.
- Start as the marketing engine for the UK yourself, working lean and resourceful through agencies, contractors, and central support.
- Establish the structure, systems, and operating rhythms that will let UK marketing scale.
- Build the business case for additional resource as the market and pipeline justify it, then hire, develop, and lead team members as the function grows.
- Create repeatable playbooks that can be shared across regions and help shape Tracksuit's regional marketing operating model.
Own marketing outcomes for the UK market
Build a differentiated Tracksuit brand in the UK
Run marketing end to end: localise global, create local
Drive partner and community marketing
Partner closely with UK revenue teams
Build the UK function over time
You'll thrive here if
- You're a prolific doer: You're genuinely energised by getting your hands dirty and running things yourself. You don't wait for a team to get started you see an opportunity and go after it.
- You're both strategic and hands on: You know when to lead from the front and when to step back and set direction. In a scaling business, you need to do both, and you love that.
- You're commercially minded: You deeply understand how marketing drives business growth. You think in terms of pipeline, revenue, and market share not just impressions and engagement.
- You're a connector: You build relationships naturally with customers, partners, agencies, media, and industry communities. People want to work with you and hear what you have to say.
- You're comfortable with ambiguity: Fast growing environments mean things are constantly shifting. You create clarity where there isn't any and thrive in the chaos.
- You lead with transparency and care: Low ego, high trust. You share successes and setbacks openly, welcome contributions without judgement, and never shy away from tough conversations.
What we're looking for
- 8–10+ years of marketing experience, ideally with a mix of B2B and B2C.
- A prolific individual contributor who is genuinely energised by doing the work, not just directing it you can run a campaign end-to-end yourself today, and you're excited by the prospect of building a team around you over time.
- Proven track record owning meaningful marketing outcomes: brand growth, demand generation, pipeline creation, or campaign performance.
- Strong commercial acumen and an understanding of how marketing drives business growth, with a track record of partnering closely with Sales.
- Experience taking marketing strategy and translating it into successful, hands-on execution including adapting central or global programmes for a local market and building your own from scratch.
- Capable of representing a company externally through events, partnerships, customer engagement, media, or industry relationships.
- Comfortable operating in ambiguity and creating clarity and momentum in a fast growing environment, often as a team of one.
- A builder mindset, with the resourcefulness to do a lot with agencies, contractors, and central support before you have headcount of your own.
- Strong communication, storytelling, and stakeholder management skills.
- Data driven decision making you use customer insight and market intelligence to inform your approach.
Nice to have
- Background in B2B SaaS marketing, particularly in marketing tech or the insights/analytics space.
- Understanding of brand tracking, market research, or marketing measurement.
- Experience running partner or community marketing programmes.
- An existing network within the UK marketing, agency, or brand ecosystem.
- Experience speaking publicly, building communities, or developing thought leadership.
- Familiarity with ABM, marketing attribution, and performance measurement.
- Experience working in global or distributed marketing organisations.
Don't tick every box? If you've got the right attitude and most of the experience, we'd still love to hear from you. Some of our best Trackstars didn't fit a traditional mould.
Why you'll love it here
- ESOP for everyone: Every Trackstar has a share in our success, from day one.
- L&D budget: Your growth matters to us.
- Epic Tracksuit merch: You'll get your own Tracksuit. Obviously.
- High care, high performance culture: Big ambitions, real support. We push each other to be brilliant and look after each other while we do it.
- Genuine impact: You won't be a cog. You'll own an entire market at a company that's changing how the world thinks about brand.